Managing personal finances has never been easy, even for those of us who are passionate about it. We often found ourselves caught between two extremes—overspending or over-saving—neither of which truly reflected Biblical principles of abundance and good stewardship. We wanted a better way to align our financial decisions with our priorities, without the stress of tedious budgeting or rigid constraints.
Driven by this need, we set out to create a tool that would fundamentally change the way people approach personal finance. Unlike traditional budgeting apps, our solution focuses on proactively setting short-term and medium-term goals and planning ahead. By leveraging AI, we’ve made it easier to gain insights into spending habits, prepare for major expenses, and adjust as life evolves. With this approach, we empower faithful followers of Jesus to manage money with confidence, ensuring that financial decisions are in line with their values and support their broader life goals.
Our Story
Meet the Team
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Diana Shaw
CO-FOUNDER AND CEO
Diana is passionate about helping people build a sustainable financial future. Academically, she earned her BA in Economics at Harvard and her MBA at the Booth School of Business at the University of Chicago. Professionally, she built her business acumen as a consultant at Deloitte, a business analyst at Capital One, and a chief of staff and head of acquisitions at a private equity firm.
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Yesuto Shaw
CO-FOUNDER AND CHIEF PRODUCT OFFICER
Yesuto is passionate about building products that people love. Academically, he earned his BA in Psychology at Dartmouth and his MBA at the Kellogg School of Management at Northwestern University. Professionally, he learned the ropes for how to build great products in the personal finance industry by working on the product strategy team at Capital One for five years and the product management team at LinkedIn for two years.